Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

Author: Yohn Gardajin
Country: Sweden
Language: English (Spanish)
Genre: Life
Published (Last): 26 January 2006
Pages: 264
PDF File Size: 8.66 Mb
ePub File Size: 17.16 Mb
ISBN: 504-6-33628-816-8
Downloads: 70868
Price: Free* [*Free Regsitration Required]
Uploader: Terg

Add 3 Items to Cart. Batra has received various awards for his contribution to the field. The Fifth Edition has been both updated, to include current research and Advertising Copy Testing and Diagnosis. We have provided “NEW” Academic text books for reasonable prices in all kind of subjects.

Advertising Management 5th ed. From inside the book. Ships with Tracking Number! Five star seller – Buy with confidence!

The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. The Art of Copywriting.


Peter David Hardcover Books.

We don’t recognize your username or password. Skip to main content. Covers could be repaired or might have self wear sign. Advertising Planning and Decision Making. Supplemental items not usually included.

Advertising Management

Brand Equity, Image and Personality. Global Marketing and Advertising. He has researched, taught, and consulted on global branding, emerging markets, and marketing topics for 30 years. Buy with confidence, excellent customer service!

Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (, Hardcover) | eBay

Born inDavid A. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.

The authors highlight managemnet importance of marketing strategy, analysis and plan. Sales and Distribution Management – Text and Cases. You have successfully signed out and will be required to sign back in should bj need to download more resources.


Advertising Management – David A. Aaker, John G. Myers, Rajeev Batra – Google Books

Advertusing book will help practitioners and students to implement effective decisions in advertising marketing. It explains in detail various theories, plans and actions. Sign up to receive offers and updates: Table Of Content I. The winner of the Paul D. My library Help Advanced Book Search. Have doubts regarding this product? The Field of Advertising Management. Myers Pearson He has written over a articles and 14 books. Spine creases, wear to binding and pages from reading.